The Feature Success Ladder or Use Case Success Ladder is a mental model for methodically planning how a feature needs to be experienced by users for high feature adoption.

When is this used:

• Target Setting: define target user behaviors and KPIs to measure the ladder steps

• Design: ensure design maximizes chances of success by thoroughly addressing each ladder step

• Tracking/Analytics Definition: define tracking or analytics hooks to ensure all steps of the ladder are measured

• Analysis: analyze step by step to ensure conclusions can be drawn. For example: if the feature doesn't work, we can't conclude users don't want it.

Keep in mind that a feature reaching the habit phase isn't necessarily achieving product goals. For example: if the goal is to increase revenue but high feature usage isn't a paid feature or one contributing to conversion rates. To ensure what we release indeed drives our product in the right direction we should establish our experimentation and measurement methodology.

The Key To Delivering Value to Users: Mastering The Feature Success Ladder